Facades / by keith ginnodo

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Sometimes when I think of facades, I think of Wild West Town, movie and stage sets, a representation of something that isn’t real, something to hide behind, something only skin deep.

In architecture the term “façade” refers to the face of the building, it is what the world sees. But if it is only skin deep, we can only take it at face value and hope for the best.

Architecture is a 4-dimensional thing. It lives in three dimensions over time.  We should be far less concerned with the façade than in the substance of the work. How does the building greet a person? How is one welcomed in? Is there a comfortable proportion to the space? How does it make us feel?

In the end, architecture is for the benefit of people. It should help them feel whole and safe and well.  It should support their emotions and draw out their best natures. It should be a refuge and a playground. Architecture should foster our productivity and creativity. It should be our sanctuary and our nest.

Move beyond the facade. Seek authenticity.